Cookies Policy

This Cookie Policy explains how Charlotte Tilbury uses cookies and similar technologies on our websites, mobile applications and other digital platforms (together our “Platforms”). It explains what cookies are, why we use them and how you can manage your preferences.

For information about who we are, the Charlotte Tilbury companies responsible for processing your personal data, how to contact us, and how we process your personal data more generally, please see our Privacy Policy.

WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit our Platforms. We also use similar technologies, such as pixels, SDKs, local storage and similar tracking technologies, to recognise your browser or device, remember your preferences, understand how our Platforms are used and improve your experience.

We may use tracking technologies in marketing emails, where permitted and subject to your choices, to understand whether emails have been opened or interacted with, measure campaign performance and personalise the content, timing and frequency of communications. Where required, we will obtain your consent before using these technologies. You can manage your choices through the methods described when you subscribe or in our communications. Your email application may also allow you to block external images.

Throughout this Policy, the term “cookies” includes both cookies and similar technologies.

WHY DO WE USE COOKIES?

We use cookies on our Platforms to:

operate and secure our Platforms;
remember your preferences and settings;
improve the functionality and performance of our Platforms;
personalise your experience of the Platforms;
understand how visitors use our Platforms;
measure the effectiveness of our marketing campaigns, including conversion measurement, attribution and reporting; and
where you have given your consent, personalise content, marketing and advertising.
Some cookies are set by Charlotte Tilbury, while others are placed by trusted third-party providers that support our Platforms and services.

We use the following categories of cookies:

Strictly Necessary – required for our Platforms to function securely and provide core services, including purchases, payments, fraud prevention, security and remembering your cookie preference
Functional – remember your preferences and enable enhanced features, such as videos and region selection.
Performance/Analytics – help us understand how our Platforms are used so we can improve performance, user experience and website functionality.
Targeting/Advertising – Used (with your consent) to deliver relevant advertising, personalise marketing, measure campaign effectiveness and understand interactions with our advertising across different platforms.
managing your cookie preferences

Some cookies are strictly necessary to enable our Platforms to operate and cannot be switched off.

When you first visit our Platforms, you will be asked whether you wish to accept or reject optional cookies.

You can change your preferences at any time by selecting Manage Cookie Settings, which is available on our Platforms.

You can also manage cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our Platforms.

Our Platforms do not currently respond to browser “Do Not Track” signals. Where required by applicable law, we recognise and process legally valid opt-out preference signals, such as Global Privacy Control.

For more information about how we process personal data collected through cookies, including your privacy rights, please see our Privacy Policy.

Cookies used on our platforms

The following table sets out the principal cookies used on our Platforms. As our Platforms evolve, the providers we use may change from time to time.

The providers listed below may use one or more cookies or similar technologies depending on the services you use and the choices you make through our Cookie Settings. Our Platforms may also use content delivery, hosting and security technologies that are necessary to deliver our services securely. These technologies may set, or access cookies or similar technologies where required for their operation.

STRICTLY NECESSARY COOKIES

Providers

Purpose

Charlotte Tilbury

Enables core Platform functionality including but not limited to: security, language preferences and purchases.

Klarna/ AfterPay

Enables payment services.

Lunio

Prevents advertising fraud.

OneTrust

Manages cookie preferences and consent choices.

Stripe

Processes payments and subscriptions

Zendesk

Support Customer Care functionality.

FUNCTIONAL COOKIES

Providers

Purpose

Optimizely

Test website improvements and user experience.

Behavioural Data Platform

Personalise website experience and remember customer preferences.

GetFeedback Typeform

Collects customer feedback and remembers completed surveys.

YouTube

Enables embedded video content.

Zendesk

Enables live chat and Beauty Expert support where available.

PERFORMANCE COOKIES

These cookies help us understand how visitors use our Platforms and measure the performance of our services so that we can improve user experience.

Providers

Purpose

Adalyser

Measure TV advertising effectiveness.

Algolia

Measure search performance and customer search behaviour.

Appsflyer

Measure app marketing campaign performance

AWS

Hosts our Platforms and monitors reliability and performance.

Bazaarvoice

Enables product reviews and measures engagement.

Behavioural Data Platform

Measure platform performance and personalisation.

Braze

Supports email marketing and campaign measurement.

Curalate

Support user generated content and imagery.

Duel/Traackr

Measure influencer and advocacy activity.

Movable Ink

Personalise email content and measure engagement.

Glassbox

Identifies usability issues and improves customer journeys.

Firebase

Measure app performance and usage.

Google Analytics

Measures website performance and visitor behaviour. Additional features are only enabled when Targeting/Advertising Cookies are enabled.

TARGETING/ADVERTISING COOKIES

These cookies help us show you relevant advertisements, limit how often you see them, measure the effectiveness of our marketing campaigns, understand whether advertising results in actions such as website visits or purchases (conversion measurement), and improve our advertising performance.

Where you have consented to Targeting & Advertising cookies, we may securely share pseudonymised identifiers (for example, hashed email addresses, cookie identifiers and other online identifiers) and information about actions taken on our Platforms (such as page views, purchases or other conversions) with advertising partners to measure campaign performance, support conversion attribution, provide reporting and analytics, create similar audiences and improve the effectiveness of our advertising.

Depending on the service and processing activity, these partners may act as our processors, independent controllers or joint controllers. Further information is available in our Privacy Policy and the relevant partner’s privacy notice.

Facebook Privacy policy here
Google Privacy policy here
Instagram Privacy policy here
TikTok Privacy policy here
Snapchat Privacy policy here
Bing Privacy policy here
Pinterest Privacy policy here
X Twitter Privacy policy here
Open AI Privacy policy here
Providers

Purpose

Amazon Ads

Measures and optimises Amazon advertising campaigns.

Attentive

Supports SMS marketing and campaign measurement.

Bing Ads

Measures Microsoft advertising campaigns.

Cision

Measure advertising and audience creation.

Criteo

Delivers personalised display advertising.

Google Ads

Measures advertising across Google’s platforms.

Horizon Next

Measures direct response advertising.

Intelligent Reach

Supports product advertising across retail platforms.

Kelkoo

Measures product search performance.

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